How we collect, use, store and share your personal data — in line with the UK GDPR and the Data Protection Act 2018.
At Apex Mortgage & Protection UK Ltd (“Apex”, “we”, “our”, “us”), we are committed to protecting your personal data and handling it with transparency, integrity and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how and why we collect, use, store and share your personal data, as well as your rights in relation to that data. It applies to data we collect through our website (apexmp.co.uk), through enquiries you make with us, and during the course of providing you with mortgage and protection advice.
Apex Mortgage & Protection UK Ltd is the Data Controller for the personal information you provide. We may process your data directly or through our network partner, Sesame Ltd, where applicable.
Our registered details are:
To provide appropriate mortgage, protection and financial advice, we may collect the following types of personal data:
We use your data for the following purposes:
Our lawful basis for processing your data is our legitimate interest in running our business, fulfilling contractual obligations and complying with legal requirements. For some purposes, such as marketing or processing health-related data, we will only process your data with your explicit consent.
Your data may be shared with the following third parties:
All third parties are contractually bound to handle your data securely and only for the specified purpose. We do not sell your personal data to third parties under any circumstances.
If you provide us with an email address or phone number, you consent to being contacted by us using those details in connection with your enquiry or the services we provide. While we take appropriate steps to secure email and SMS communications, you acknowledge the inherent risks of these methods.
You can update your communication preferences or ask us to use a different method of contact at any time by emailing [email protected].
To support certain insurance applications — such as life insurance, critical illness cover or income protection — we may need to process health-related information. This data will only be collected with your explicit consent and will be handled with strict confidentiality.
You may also have the option to provide such data directly to the insurer, rather than via us. We will explain this option to you at the relevant point in the application process.
Your data is processed and stored by staff in the UK. Some data may be held in secure UK-based cloud systems. Access to your data is restricted to authorised personnel and protected by appropriate technical and organisational measures.
Where we use third-party providers that may transfer data outside the UK, we ensure appropriate safeguards are in place — such as the UK International Data Transfer Agreement or equivalent — to protect your information in line with UK GDPR requirements.
We will retain your personal data for a minimum of six (6) years after the end of our business relationship, or longer if legally required. The relationship is considered concluded when all related mortgage or insurance products have ended.
Where data is no longer required, we will securely delete or anonymise it.
We’d like to keep in touch about relevant financial products or services that may be of interest to you. We’ll only do so:
You can change or withdraw your marketing preferences at any time by emailing [email protected], or by clicking the unsubscribe link in any marketing email we send you.
Under UK GDPR, you have the right to:
To exercise any of these rights, please contact us at [email protected]. We will respond within one month of receiving your request.
Our website uses cookies and similar technologies to help the site function properly, analyse traffic and improve your experience. Cookies are small text files placed on your device when you visit a website.
The cookies we use fall into the following categories:
You can manage your cookie preferences at any time through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that some parts of our website may not function properly if you disable cookies.
If you’re concerned about how your personal data is handled, please contact us in the first instance at [email protected] or 03332 200 270.
If you remain unsatisfied, you can refer your complaint to our network Sesame:
Write to: The Customer Relations Department, Sesame Limited, Fourth Floor, Jackson House, Sibson Road, Sale, M33 7RR.
Email: [email protected]
Telephone: 0345 0456 800 (Mon–Fri 9.00am to 5.00pm)
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at any time:
We may update this Privacy Policy from time to time to reflect changes to our practices, services or applicable law. The “last updated” date at the top of this page indicates when this policy was last revised. We encourage you to review this page periodically.
By providing your data, you confirm you have read and understood this Privacy Policy and how your information may be used.